The way Kanye West launched the first head of the Yzy Donna line is brilliant
Who has not seen the look of Bianca Censori, Kanye West's wife, at the Grammy Awards 2025?
I would say nobody. There was more talk about her, who presented himself practically naked to the Grammy, than anyone else. With that transparent dress of the series I see I do not see, which is then I see everything, divided public opinion. Among those who called it a brilliant move and those of bad taste, everyone spoke of his look, so much so that on February 4th he was the most Googlelata person at a global level.
On the evening of the Grammy, Ye gave an after party, during which the images of Bianca Censori wearing a black body are standing.
These images also went around the web.
Subsequently he started circulating the rumor that the couple had been escorted out of the Grammy for introducing himself without invitation. Sortita voice, Ye, as in nomination for a Grammy, was invited, but he and his wife left the ceremony immediately after taking the red carpet.
This also obviously helped to make them talk about them.
In fact, in fact it was interested only one thing: to tread the red carpet, show the “dress” of Bianca and let everyone talk about it. To then, and here comes the brilliant part, launch the dress as the first garment of the new women's line of Yzy, or the invisible dress.
Subsequently Ye launches the second head of the collection: the black body worn by Bianca at the fetter party he organized.
