The curse of the winner of ‘Operation Triumph’ that (maybe) will not be fulfilled with ‘OT 2023’

• Naiara, winner of ‘OT 2023’: this is the final classification of Operación Triunfo

A format like Triumph operation It has a history and a legacy that has had a strong impact on those of us who have followed the program since its very first edition in 2001. This program has been key to understanding the television that is made today, but also to understanding the ‘made in music’ industry. Spain’. O.T. It has been the showcase for all those new talents that would later form the hard core of the national scene. Over the years, however, We have learned that not all editions of Triumph operation can be a success and that the music world does not have the capacity to absorb sixteen new talents every year.

This brings me to the question that is already hovering among the people who have devotedly followed OT 2023, season twelve of the program and an edition that has managed to acquire the adjective of phenomenon. What will happen to the contestants when they leave the Academy? Will the winner be able to comply with the premise of the contest and experience that long-awaited victory firsthand?

The very history of Triumph operation It has taught us that winning is not synonymous with success. There are eleven winners in the list of winners, but very few have managed to make a career in the music industry and, even more importantly, last over time. Rosa López, Lorena Gómez, Amaia Romero and Nía Correia are the names that, despite the comings and goings, with greater or lesser success, are still active. They work for and for their music and, although they have to combine it with other projects, music remains their reason for being. There are other names, however, that have not managed to survive and have fallen into the cruelest of oblivion.

Vicente Seguí, Sergio Rivero, Virginia Maestro, Mario Álvarez, Nahuel Sachak and Famous Oberogo have suffered what is known as the winner’s curse Triumph operation, a curse that dictates that the triumph, the media projection, falls on the second place and not on the winner. There are many success stories: David Bisbal, Manuel Carrasco, Pablo López, Aitana…This, fortunately, has changed over the years. The latest editions of Operación Triumph have shown that the relationship between the industry and Triumph operation It is not the same.

The perception is different and synergies are produced that benefit both the program and the record companies, benefiting the vast majority of applicants. Being the first to be expelled is no longer a real bummer, but rather an opportunity to show what you’re worth if you know how to take advantage of the showcase. The winner’s curse has also disappeared, and Amaia is there as irrefutable proof. The future of the boys of OT 2023 (Naiara, Paul ThinRuslana, Juanjo, Lucas and Martin and all the others) depends on the work, the team they surround themselves with and achieving an identity that makes them unique and different from the rest. And, above all, it depends on connecting with those potential followers who are willing to follow them beyond O.T. and everything that comes after.