One of the great musical highlights of this year has been the one that featured drake and Kendrick Lamar who have thrown songs at each other saying anything but nice. There was even a shooting at the Canadian's mansion.
The point is that The statistics gave Lamar the winner of the dispute that with Not Like Us broke all barriers. A song in which he accused his rival of being a pedophile and of cultural appropriation.
Of course, Drake is not very happy with what happened and is not willing to leave things like that. In fact, he has alleged that Universal Music Group (UMG) and Spotify artificially boosted their rival's song and he has put his lawyers to work to denounce the irregularities that he claims have been committed.
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Lawsuit against multinationals
Frozen Moments LLC, the firm that represents him, filed a lawsuit in a Manhattan court this Monday. According to Drake, UMG inflated the song's numbers to maximize profits. Something that Spotify supposedly added to, even reaching “use of bots and pay-per-play agreements”.
They claim that UMG licensed the song to Spotify at reduced prices and manipulated streaming platforms, including Apple's famous Siri, to direct users to Kendrick's song, giving him an advantage over his client. They claim that when users asked Siri to play the album Certified Lover Boythe virtual assistant played Not Like Us by Kendrick Lamar.
They also say that UMG paid influencers to promote the song on social networks and thus make everyone believe that the song was more famous than it really was.
They defend themselves
UMG completely denies the accusation. He called the allegations “offensive and false” in a statement to Sky News. “We employ the highest ethical practices in our advertising and promotion campaigns”, they assure.
“No amount of contrived and absurd legal arguments in this pre-action filing can mask the fact that followers choose the music they want to listen to“, they add.
And the audience once again takes the debate to social networks where not everyone seems to understand Drake's new move and they wonder why he denounces the platforms instead of the accusations that Lamar leveled at him.
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