Stray Kids, ITZY and NMIXX, united by the same flavor in ‘Like Magic’

The lovers of K-Pop They are in luck. Three of her favorite artists have come together for the first time in a song full of magic and flavor… a lot of flavor! Is about Like Magicthe anthem of the new K-Wave Zero Sugar flavor from Coca-Cola Creations.

In the song, Stray Kids, ITZY and NMIXX, relevant figures of the JYP Entertainment agency, unite their musical styles under the production of JY Park. Without losing their respective essences, they surprise us with hypnotizing sounds typical of K-Pop. But that is not all.

The song, whose lyrics talk about giving yourself to the person you love, It comes accompanied by a video clip that immerses us in a world of fantasies, lights and fireworks. And his scenes have been generated by artificial intelligence so that his fans can also be part of him. Through Creations Hub, they can personalize their cameos by embedding their voice, name and face so they can share scenes with their favorite artists.

“The world of K-Pop is built on the incredible passion of fans, and we couldn’t be more excited to partner with Coca-Cola to celebrate this audience’s devotion to the artists and music they love,” said JY Park, founder of JYP Entertainment. “We hope they see the love and appreciation we feel for them through the launch of a new Coca-Cola flavor and the digital and physical experiences that bring them closer to their favorite artists,” he adds.

The launch of Like Magic It has been a complete success. In just a few hours, the video clip already exceeds two million views. A figure that we are sure will not stop increasing as the minutes go by. And it is an unprecedented collaboration with three groups of artists who are giving something to talk about in the South Korean pop scene.

And you, have you already heard it? What do you think Like Magic?