Rubio dazzles with “SHOUGANAI”

Music news

The multifaceted Chilean artist takes us on an emotional journey in her new single.

Blond —project of the talented Chilean drummer and producer, Francisca Straube releases his new song “SHOUGANAI”a song that stands out for its mix of hyperpop and electronics, marking an evolution in his musical style. This single, released through FAMA Collectivebelongs to his next material, The Voices of the Jacarandacoming this fall.

“SHOUGANAI” is a deeply introspective piece that addresses the inevitability of fate and the acceptance of situations beyond our control. The song, whose title in Japanese means “it can’t be helped,” explores memories of a toxic relationship and the duality of enjoying something harmful while it lasts.

The music video for “SHOUGANAI”directed by German Tejada and filmed in vibrant Mexico City, captures the essence of a toxic relationship and the effects of a hectic lifestyle. Blond invites his audience to let things flow, focusing on what can be changed, and embracing life without regrets.

Blond continues his international tour and will perform on December 4th at the Lunario of the National Auditoriumyou can purchase your tickets here. To keep up to date with the most up-to-date information about Blond and other artists, closely follows Indie Rocks!

TikTok / Instagram / X / Facebookook

Staff

Written by

Christopher Johnson

Christopher Johnson is a dedicated writer and key contributor to the WECB website, Emerson College's student-run radio station. Passionate about music, radio communication, and journalism, Christopher pursues his craft with a blend of meticulous research and creative flair. His writings on the site cover an array of subjects, from music reviews and artist interviews to event updates and industry news. As an active member of the Emerson College community, Christopher is not only a writer but also an advocate for student involvement, using his work to foster increased engagement and enthusiasm within the school's radio and broadcasting culture. Through his consistent and high-quality outputs, Christopher Johnson helps shape the voice and identity of WECB, truly embodying its motto of being an inclusive, diverse, and enthusiastic music community.