Paula Cendejas It’s fashionable. The Madrid singer launched at the end of October 2023 PAENLOVEthe single that opened his new musical stage after releasing his first album FOMO and, now he has presented the second spoiler of his second studio work, HUMMINGBIRD. And she has done it in style. Paula has traveled to Berlin to record the showcase of COLORS x STUDIOS.
The Cendejas has presented this song live for the first time, which has a very moving aura and anticipates the sound that we will be able to hear soon on TSUNAMI, their new EP that will be released next April. Through the metaphor of the bird, in this case a hummingbird, Paula It opens wide to tell the story of a loss with the greatest purity and sincerity.
“Giving a voice to people who go through grief like this is not easy and for that reason, that courage is what makes this song become an eternal tribute and will accompany many people who go through painful and/or similar situations, about everyone so that they can perhaps find solace in music,” said the artist about the content of HUMMINGBIRD.
With a brown background and dressed in white, Paula Cendejas She amazed with a showcase that she herself admitted she has been dreaming about for “7 years.” The artist exuded loud voice, talent and personality in an interpretation of a story that was as personal as it was sensitive.
On the website of COLORS x STUDIOSthe singer has announced that her next EP is “the perfect metaphor to represent what I have experienced during the last year and a half. I faced an existential dilemma caused by life-changing challenges.. I experienced so many emotions that I needed to express with words. “I felt the need to talk about my family, my childhood, love, pain and loss.”
Paula She has also spoken about whether she believes that being a woman has influenced the way she relates her experiences: “Through the project I explore the experience of being a woman in a society where women are undervalued basically in all areas, including the music industry. The song COLIBRÍ, which I performed in COLORS, is about loss. I think women in particular will relate to that. The emotion of the song is very clear: transports listeners to situations in which they have suffered. “You don’t have to have experienced exactly the same thing as me to relate to it.”
In this new stage, the Madrid native has changed her stage name, going from being called Paula Cendejas to The Cendejas. “I have changed my image, my hairstyle, my hair and my name. I felt a great desire to make these changes. They were necessary. The sound and instruments we have used for this project have also changed a lot. Many of my previous works included a lot of guitars, while this project uses pianos and synthesizers. It has a more avant-garde production“explained the woman from Madrid.
The success of ‘COLORS’
To succeed, this new musical speaker focuses only on one premise: visual simplicity. A monochromatic background, which varies depending on the artist in question and his voice. Furthermore, its founder Philipp Starcke and the photographer Happy Glasmeyerin charge of the visual part of all the videos, created COLORS x STUDIOS in 2016 in Berlin, with the intention of serving as a speaker for inclusive and diverse discourses and serving as a bridge between cultures and musical genres.
About minimalism and visual cleanliness of the project, Starcke He stated that “we all get distracted very easily, we wanted people to be able to see something in a simple way and we wanted to connect people, countries and cultures on a creative and emotional level.”
Today, the YouTube channel of COLORS It has more than five million subscribers and each video they publish achieves great notoriety on social networks. Artists such as Doja Cat, Jorja Smith, Billie Eilish or the Spanish Sen Senra, María José Llergo, Kidd Keo or one’s own Paula Cendejas.
In fact, the case of Billie Eilish and COLORS It is one of the most striking on the entire channel, and when the music video of the singer from California was published, Billie She was only 15 years old and was beginning her journey in music and, after performing her song Watch, her career began to take off in an excessive way, until she became the great artist we know today and who has more than 67 million monthly listeners.
