We have no doubt that Mariah Carey becomes the undisputed queen of Christmas year after year. The American has known how to capitalize like no one else on the success that marked a before and after for Christmas carols in 1994: the launch of All I Want For Christmas. Since November 1, just after Halloween night, the singer begins an entire campaign to unfreeze this contemporary classic, climbing the sales and listening lists as the days go by to reach what we experienced on Halloween night. December 24th and the morning of December 25th.
Millionaire advertising campaigns, clothing collectionsspecial programs (this year with Ariana Grande and Jennifer Hudson as guests) or a Christmas tour of the United States ends up ensure and demonstrate the resounding success of the songwhich this year once again leaves us speechless for two different reasons.
And this carol with almost three decades of history achieved this year two new records to add to the list of milestones for the artist. First of all, exceeded 23.7 million views on Spotify (compared to the 21.2 million it accumulated last year) in just 24 hours, breaking the daily listening record for any song in the platform’s history. Taylor, you have a bill due for next year.
Secondly, with All I Want For Christmas Mariah Carey became the first woman to have a song at No. 1 on the Billboard Hot 100 for at least 14 weeks (non-consecutive) on up to three different occasions. The first time she placed the Christmas theme at the top of the list was in 2019 (25 years after its release), with her being the true queen of the list this year during these last two weeks. Previously, the American had managed to position itself at No. 1 with two other songs: One Sweet Day with Boyz II Men between 1995 and 1996, with whom he held first place for up to 16 weeks, and in 2005 with We Belong Together.
In front of us, the American Christmas has ended and little by little the song has been reducing its listeners in recent days. Even with everything, The song continues to exceed 2 million daily views every day.leaving us a clear conclusion; Mariah Carey receives year after year the best possible gift: the love of the whole world.
