Lola Indigo's hidden talent: a solid project and a genius in networking

A priori, when Lola Indigo made her debut in the music industry, she had everything against her. No first expelled from operation triumph – except Nena Daconte – had achieved so much with so little. But she took advantage of the showcase that the program gave her and built a project with four dollars and a lot of ambition. Years have passed since I don't want anything anymore received the anthem certificate. Everything that has come after is already pop history in this blessed country. Time, discipline and love for this profession have placed the singer in a well-deserved position of privilege within the 'made in Spain' music industry. But an empire is not only built with work in the recording studio. In this turbulent world, you need a couple more things to be number one: credibility and carefully weaving the largest network of contacts.. Come on, be a crack at networking.

Credibility has been earned hard. Lola Indigo saw that there was a lack of a popstar in Spain and was inspired by the best – Lady Gaga, Britney Spears and Rihanna – to create a proposal that combined voice and dance. Titled as a hitmaker, she went on to break the mainstream, but she didn't put all her eggs in the same basket. It also took root in an urban universe about to hatch. Names like Mala Rodríguez and Don Patricio came into play in their discography after their success. counting moles. Because, in this career, intuition, sense of smell, is key, and Lola Indigo put it into practice very early on with extraordinary results.

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In 2020, in the middle of quarantine, Lola Indigo's name sounded like a murmur from outside. She was not the most internationally known singer, but it was known that working with her gave certain guarantees. Collaborations with chicha, with substance, then began to appear. For example, 4 kisses with Rauw Alejandro. I wasn't the boy yet. all of you and desperate. He had one step left to be one of the greatest exponents and Lola knew how to see it. He had a good sense of smell again. “The collaboration with Lola is super long. Tremendous talent from over there in Spain. They approached me and I really liked the topic. I fell in love, I talked to her work team and when I was on tour we got together to make the video. Lola has brutal talent. she can sing and she can dance, she has great potential,” 'Rauw Rauw' himself said about her.

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Later he became friends with Danna Paola when the Mexican lived in Madrid during her years in Elite. One day, while they were eating tacos, he introduced him Santeriaone of the best songs in his discography. Already then, Lola not only knew who to collaborate with, but she also knew which song was the right one so that it would have more strength and acquire hit status. He knew how to look for the perfect combination. This female featuring – also with the Chilean Denisse Rosenthal – had a wonderful reception. It was not the anthem it deserved to be because of the pandemic. However, it remains in Lola's imagination as the theme that continued the legacy of Akelarre. But let's go a little further to understand Lola Indigo's facet as the relentless business woman.

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At that time, Lola Indigo had signed for The Voice to be an advisor to Luis Fonsi. They knew each other in passing, they shared a record label and had met at the odd event, but the friendship materialized during downtime backstage and was consolidated into what later became broken heartsfourth preview of The Dragon. She was clear from the beginning: the Puerto Rican singer had to get on the topic, and he did it. “I heard him singing a song by Antonio Orozco when I was his advisor in The Voice and that's when I knew I had to be in broken hearts”. He said it and he did it. As with Manuel Turizo. Never before has an edition of WECB Music Awards provided so much. “The first time I met Manu was at Lele Pons's wedding. And at the 40th awards he invited me for a shot. I have a very good dancer friend who is now dancing for him. There have been many moments that have brought us together,” Lola Indigo recalled in an interview with WECB on the occasion of the launch of 1000THINGS.

But although all these collaborations have been essential to strengthen their project, The Lola Indigo brand has managed to go further thanks to the Spanish-Argentine alliance that became effective in High (remix) and shortly after with The school girl. Lola Indigo's career on the other side of the pond also began to climb in 2020, just when María Becerra and Tini became more than just two Instagram followers. Theirs is true friendship, one that also works in all areas. They connected through the coincidences of the industry, but the feeling made them take care of and love each other. “I have a relationship with Tini's family and friends. He has opened the doors of his house, his show and his life to me. “She is one of the people I have in my life that I love the most, one of the purest relationships I have in life,” he commented one day about Tini, while another said this when she was born. Nightclub with María Becerra. “I was quite critical because of a personal move, but I pushed myself to go to the studio because I really wanted to write with Mery. As High “It was remote, I didn't want anything to stop me from going to the studio that night.” Consistency and being unconditional, the basis of any good friendship.

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Lola Indigo is the friend who is always there on the other end of the phone, the one who listens and lets people talk. Maybe that's why she's so loved. That may be why he has managed to put together one of the most solid projects on the current scene. Her specialty in networking (and human relations) has helped her make her way in a super-competitive industry, be the popular one and play it in her favor to now be able to boast a coherent discography. with what you want to be. Next up, the most imminent release, is A little dog to cry with Paulo Londra. Another proof of their good work in the LATAM market. Another proof that her not-so-hidden talent is going to take her as high as she wants..