Good news for our favorite artists! Ticketmaster has presented the IV Live Music Observatory, a study focused on the impact of concerts as a cultural and economic attraction. AND The result is very positive, surpassing data from before the pandemic.
Among other conclusions, They highlight that ticket sales have increased by 48% compared to 2022. However, the price of tickets has also increased: from last year to this, tickets have gone from costing an average of 58 to 80 euros; that is, 37% more. Despite this significant price increase, the platform has sold more than 550 million tickets worldwide in the last year.
Likewise, they have analyzed the profile of fans who attend live shows and their evolution, pointing out that “remains egalitarian” in terms of gender (the same number of men and women attend these types of events) and they reside, above all, in Andalusia (19%), Madrid (17%) and Catalonia (16%).
Although they have seen that the average age of buyers is between 25 and 44 years old, the truth is that the age of the youngest group has also increased. The transactions made of young people between 18 and 24 years old have increased by 45% compared to last yeara sign that the youth cultural voucher launched by the government is being a success in acquiring, among other products, tickets.
We recommend you
-
The Rolling Stones announce North American tour in 2024
-
Ălvaro de Luna, in concert: these are the cities through which his ‘Uno Tour’ tour passes
-
Ha Ash confirm their ‘My departure with you’ tour in Spain
Alba GimĂ©nez, Social Media Strategist & Content Manager at Ticketmaster Spain, has analyzed the behavior of music fans and has concluded that they now have “the need, increasingly, to obtain constant and updated information about the details of an event”, this is because “from the moment of the announcement until the celebration of a concert, fandom faces a continued volume of concernsdoubts and even fake news that, at Ticketmaster, we try to resolve, since, In most cases we are the only interlocutor with whom they can relate“.
For her part, Ana Valdovinos, CEO of Ticketmaster Spain, points out that “the key for live music to continue growing responsibly is that the business continues to professionalize, be transparent and put quality at the center to provide a better experience to the fan“.
Musical tourism on the rise
Travel aimed at attending artists’ tours in other countries has also reached pre-pandemic levels. Specifically, in our country, foreigners represent 10% of the capacity at musical events. France (16%), United Kingdom (16%), Czech Republic (eleven%), USA (10%) and Italy (9%) are the countries of origin from which the most fans mobilize.
These types of tourists invest an average of 107 euros, 28% more compared to what the Spanish public spends. And, according to Ticketmaster’s Marketing Director, Jordi AnglĂ©s, “Tourists demand tickets with greater added value, such as VIP tickets “Because they make the effort to travel, they are willing to invest more money to enjoy the experience.”
During COVID-19, the live industry and its workers were one of the areas that suffered the most: the quarantine first, the curfew later and the impossibility of maintaining the mandatory safety distance in indoor rooms and venues caused its paralysis. Three years later, it seems that music is more alive than ever, with a large number of shows on offer. And we couldn’t be happier.
