Kendrick Lamar publishes the trailer of the Apple Music Super Bowl Lix Halftime Show
Kendrick Lamar and Apple Music have published the official trailer of the Apple Music Super Bowl Lix Halftime Show. The trailer confirms Sza as a special guest for Lamar's highly anticipated performance on the most important stage in the world.
The transmission of the Apple Music Super Bowl Lix Halftime Show will be produced by DPS with Roc Nation and Jesse Collins as Executive Producers and Hamish Hamilton as a director. Roc Nation will also be the live performance of the live performance.
Lamar's creative direction will be entrusted to Pglang.
Last year, the Apple Music Super Bowl Lviii Halftime Show starring Usher became the most viewed show ever during a Halftime Show, obtaining three nominations at the Emmy 2024, including the one for Outstanding Varsty Special (Live). In 2023, the Apple Music Super Bowl Lvii Halftime Show with Rihanna received five Emmy nominations, winning two, including the one for Outstanding Directing for a Variety Special, for the first time ever in the history of the Halftime Show of the Super Bowl.
