British singer-songwriter RAYE is Global Ambassador of the new Dyson OnTrac™ headphones. A collaboration that celebrates RAYE's visionary art, highlighting how Dyson's audio technology can enrich and enhance the creative process.
The partnership is celebrated with the launch of a video campaign, in which RAYE shows how Dyson OnTrac™ headphones allow her to focus, experiment and bring a melody to life, highlighting the importance of creating a quiet, personal space for authentic artistic expression.
In the video, we see RAYE immersed in a world free of distractions, thanks to the advanced noise cancellation of Dyson OnTrac™. Allowing her imagination to express itself freely, the singer captures an idea and composes a melody. This footage embodies the spirit of innovation and creativity that inspires both Dyson and RAYE.
Jake Dyson, Chief Engineer, said:
We are pleased to continue our collaboration with RAYE and welcome them as a Global Ambassador. His approach to music and creativity fits perfectly with Dyson's vision of innovation and pushing boundaries. Dyson OnTrac™ headphones represent our commitment to offering cutting-edge audio technology, capable of supporting artists like RAYE on their creative journey.”
RAYE commented:
For a musician, creating a precise artistic vision is a great commitment. Every aspect of a musical composition, from frequencies to volume, from timbre to texture, is important in order to achieve the result that you are then ready to share with the rest of the world. When I listen to music, I want to hear it as beautifully as possible. As an artist, I want people to hear exactly what I created and experience my music as I intended it when I recorded it in the studio. I love music. . In summary, I love high-quality sound, and the Dyson OnTrac™ headphones deliver just that.”
THE FEATURES
Dyson OnTrac™ headphones not only elevate the artist's creative process, but also redefine the music experience for fans. With the ability to block up to 40 dB of unwanted noise, Dyson OnTrac™ creates a crystal-clear listening environment, free from external distractions. Thanks to 40 mm, 16 ohm neodymium speaker drivers and advanced audio signal processing, the headphones reproduce frequencies from 6 Hertz to 21,000 Hertz—beyond the audible spectrum—delivering astonishing fidelity of every note, beat and whisper. Listeners can thus fully immerse themselves in the entire sound range, just as the artist intended. With a battery life of 55 hours even with active noise cancellation (ANC), they offer a seamless experience, perfect for extended sessions of creativity and listening.
CUSTOMIZATIONS
Dyson OnTrac™ headphones feature customizable external earcups and ear cushions, available in a wide range of colors and finishes, allowing you to create over 2,000 unique looks. RAYE's choice stands out for its CNC Black Nickel pavilions combined with Oyster Pink pads, for a refined and playful contrast.
You can create your own exclusive combinations, or recreate the iconic RAYE look, both in the dedicated section on Dyson.it and live, at one of the Dyson Demo Stores. To find the nearest one, consult the website.
Regarding the customization of Dyson OnTrac™ headphones, RAYE states:
I love being able to choose my mood and it's great to be able to change the colors of the Dyson OnTrac™ headphones. I think it's a really great additional feature, combined with excellent sound quality.”
