Musicians venture into the world of alcoholic beverages.
Dr. Dre and Snoop Dogggreat music icons, have come together once again to launch Gin & Juice By Dre and Snoopa canned alcoholic beverage that pays homage to their 1994 classic of the same name.
The collaboration celebrates the 30th anniversary of the debut album Snoop, doggy styleproduced by Dr. Drewhich adds a nostalgic touch to this foray into the beverage business world.
Gin & Juice which will have four different flavors: citrus, melon, passion fruit and apricot, represents the first ready product from their new premium beverage company since, in the future, they plan to announce more products.
Back At It!!!@bydreandsnoop#ginandjuice pic.twitter.com/sRDw5TcWmf
— Dr. Dre (@drdre) February 10, 2024
This drink will be distributed nationally in the United States through Southern Glazer’s Wine and Spiritswhich promises to be a unique alternative in premium gin-based cocktails, with packaging designed by Ini Archibong.
Dre and Snoop They highlight the passion and friendship that drives their partnership as well as emphasizing the value of working together on projects that go beyond music.
Our collaboration is not limited to just music, but extends to business projects where we can express our creativity and love for each other,” he says. Snoop.
Dre He adds, “Together, we’re always trying to create magic, we have fun being creative, and everything about this product is really us.”
Back At It!!!#ginandjuice pic.twitter.com/ekxP2g0lxO
— ByDreAndSnoop (@ByDreAndSnoop) February 10, 2024
In addition to this release, both artists have proven to be business visionaries in other areas. Dreknown for his success with Beats Electronics. While, on the other hand, Snoop Dogg has diversified its investments and ventured into the food products sector and collaborating on cannabis-infused beverage projects.
