Decó Gruppo Arena the supermarket that gives the names of singers to its products
The Arena Group’s Decó supermarket chain has launched a truly brilliant marketing campaign to promote some of its products. The idea is to combine the name of a product, which for example can be loaf of bread, with some of the most famous Italian singers. The loaf of bread itself becomes Påneskin in honor of the Måneskin.
The puff pastry becomes Sfoglia Eppasta, the white yoghurt yoghurt Blanco, the fibers Fabri Fibre, the fish sticks Elettra Bastoncini and so on.
The supermarket campaign is aimed at promoting the convenience festival and is obviously created specifically to be in the heart of Sanremo.