Do artists dream about music when they are between albums? In times where everything moves so fast, more and more artists complain about the cycle in which they end up stuck. The frenetic pace of the music industry, where hundreds of songs are released every week, forces them to constantly release songs. Luckily, many of them know how to say enough is enough and decide to get off this car. At least to breathe, work calmly on new music and let the fans miss them a little (even if only musically speaking).
Aitana, one of the artists who arouses the most passion in our country, He hasn’t released new music for several months. Last September, the Catalan launched Alpha, their highly anticipated third studio album. An album of 15 songs with which she toured part of Spain and Latin America between October and December with Alpha Tour.
But, in times of streaming, it seems like five months without releasing music is a world—even if you’ve been touring. Despite that, no one has the impression that Aitana has taken a break (and she hasn’t). Aitana has not stopped being present in the media in one way or another, constantly being in the news and being in the minds of his followers daily. But how did she achieve it? Well, exploiting other facets: from fashion to acting, through public appearances that have given a lot to talk about. Because when you are the most important pop star in the country, between songs, there are also other ways to continue being in the news (even if that is not your purpose).
magazine girl
During these months in which Aitana has not released music, she has not stopped being in the news. The singer has taken the opportunity to star on the covers of some of the magazines of the moment, giving headlines that she knows will be a trend in digital media. Thus, at the end of January, Aitana starred on the cover of GQ Spain. An interview that gave a lot to talk about, especially for his statements about his next single: “My next song will be released at the end of February or beginning of March and you are going to love it. It is inspired by Olivia Rodrigo, but with a more Spanish touch.” .
But it is not the only medium where Aitana has been. The Spanish star has also starred in a Get ready with me with Vogue México, being one of the few Spanish artists to record something editorial with this version of the famous fashion magazine. And Aitana is clear that her next objective is to consolidate herself in the Latin market.
Fashion: the main ally
But if Aitana has been in the news in recent weeks it has been, above all, for her time at Milan Fashion Week. The singer is one of the favorite Spanish faces of the big fashion brands. Fendi, Versace, Cavalli and Emporio Armani, four of the most important Italian brands in the world.
Thus, in Spain, during fashion week in Milan, only people talked about her. Whether it’s the exclusive looks she wore at the fronts or the meetings she starred in. And not only did she coincide with some friendly faces like Los Javis, Rels B or Marco Mengoni. He also did it with Anne Hathaway herself. “You are the cutest thing ever,” Anne told him. And when the Princess of Genovia tells you this, you know you’re on the good side of history.
Just like other big stars like Rosalía, Jennie, Rihanna or Dua Lipa have done, she is gaining a place in the fashion industry, being one of the most important references in our country.
The premiere of his first film
But during this fallow time, Aitana also has something pending: the premiere of her first film. A film that was shot two years ago and will be released next April. Wall with Wall, starring alongside Fernando Guallar, it was filmed in 2022, but is now coming to the small screen. And, honestly, we can’t think of a better date than next month to launch it.
With the release of this new film, Aitana will once again be in the focus of the news. The young woman will once again star in junckets and attend top-rated programs such as El Hormiguero and La Resistencia to promote her. Furthermore, for fans of the singer, as Aitana gives life to music, it is not surprising that she also performs a song as she already did in the series. The last.
The Lakers
If there was a moment that caught the attention of the artist’s Spanish fans, it was seeing her on the official account of the Lakers, the legendary Los Angeles basketball team, in which the legendary LeBron plays. Aitana appeared smiling in one of the photos from the match, posing like one of the numerous celebrities we have seen in the city of stars.
The photo, which had a major impact in our country, projects the image that Aitana is on her way to becoming what she deserves: a true global star.
Sanremo: the Italian market
And speaking of global stars, another step to achieve this is to conquer the Italian market. Just like her partner Ana Mena did two years ago, Aitana has attended one of the music festivals most important in the world: Sanremo. Of course, unlike the Malagueña, the Catalan did so as a guest to sing on the night of the covers. And her friend sangiovanni counted on her to sing the Butterflies. In this way, the 24-year-old appeared in front of millions of spectators who, surely, were looking for who she was.
A titanic presentation. But not only for Italians, also for the country’s artists. And, since that night, Italian stars like Annalisa began to follow Aitana. Will a new collaboration come out of that night?
The Bernabéu announcement
But it hasn’t stopped there, to top off these months of musical silence, Aitana has given one of the most important news of her career: the announcement of her first Santiago Bernabéu. On December 28, 2024, Aitana will star in a three-hour concert with some of her music friends. A concert that hung the Sold Out poster in just three days. Something that positions her in our country at the same level as the great divas like Taylor Swift and Karol G (who also achieved it).
With the strategy of announcing the Santiago Bernabéu a year in advance, Aitana ensures months of hype by talking about what this canonical event will be like. Because yes, a show of this stature gives you enough time to talk for hours and hours.
Without a doubt, Aitana is not only one of the most important faces of current Spanish music, she is also one of the pop icons of the moment. A celebrity who, beyond the music industry, makes people talk in other cultural aspects. Aitana is on her way to being an international star. And each of his appearances is another step towards achieving it.
