While giants like Netflix, Disney+, and Amazon Prime Video dominate the streaming world, there’s a surprising contender making waves with an entirely different approach. Meet Tubi, a free streaming platform that has quietly amassed an impressive 97 million monthly active users and clocked over 10 billion hours of content viewed in 2024. What’s the catch? There isn’t one—aside from watching a few ads.
The Rise of Free Ad-Supported Streaming
Tubi’s business model, known as FAST (Free Ad-Supported Television), is shaking up the streaming industry. At a time when paid subscription services are raising their prices, Tubi offers a refreshing alternative: access to a massive library of content without a monthly bill. This unique approach is resonating with viewers tired of juggling multiple paid subscriptions.
Acquired by Fox Corporation in 2020 for $440 million, Tubi has grown exponentially since its launch in 2014. Today, it boasts a catalog of over 275,000 movies and TV episodes, including more than 300 original productions. According to Nielsen, Tubi now accounts for 1.8% of total TV viewing time in the U.S.—a significant slice for a free streaming service.
What Sets Tubi Apart?
“Our success is rooted in prioritizing the user experience by offering unique content and an unmatched variety,” says Anjali Sud, CEO of Tubi. This user-first strategy is paying off. Fox CEO Lachlan Murdoch recently announced that Tubi is on track to surpass $1 billion in revenue this fiscal year.
Tubi has become particularly popular among cord-cutters and cord-nevers—viewers who’ve ditched cable or never subscribed in the first place. These groups make up a whopping 63% of Tubi’s audience. The platform’s focus on on-demand viewing is also a hit, with 90% of its content consumption coming from its vast library of movies and shows.
Competition in the Free Streaming Market
Tubi isn’t the only player in the FAST streaming space, but it’s certainly leading the charge. Competitors like Samsung TV Plus boast 88 million monthly users, while Pluto TV last reported around 80 million users in 2023. However, Tubi’s ability to grow its audience while delivering consistent revenue gains sets it apart in this increasingly crowded market.
Why Tubi Is Worth a Try ?
If you’re overwhelmed by the growing number of streaming subscription services, Tubi might just be your new go-to. With a library that includes everything from Hollywood hits to niche classics, there’s something for everyone. Plus, it’s free—making it a no-brainer for anyone looking to save money without sacrificing entertainment.
So, whether you’re a cord-cutter or just someone tired of subscription fatigue, Tubi proves that high-quality content doesn’t always come with a hefty price tag. Give it a shot—you might find your next binge-worthy series or movie without spending a dime.
