Luana is a composer and multi-instrumentalist who has arrived to break in and revolutionize the music scene in Argentina. In 2021, he began his musical career and joined producer Estani to release his first three singles Doesn’t Come Out of Me, Edged and Let’s not even think about it. In 2022, the artist launched Will it be my fault?, an R&B that implied a leap in his career, as it went viral. He also launched FOR ALWAYShis first collaboration with Thyago, TELL ME, For you and Bellaca.
Now, the young Argentine has stopped by WECB to present his first EP, 0000. The day of the premiere has not been a coincidence, since it has chosen February 14 because the four songs that are included in the mini compilation have a lot to do with this date.
Could you tell us a little more about your beginnings? Especially for people who don’t know you yet. How did your career begin, which is going extremely well and is increasingly on the rise?
My beginnings were since I was born. I always sang at home, my dad collected records, so there was a lot of music, my mom too, my brother. My grandfather is a pianist, so music was always kind of around me. But about a year and a half or two years ago I started getting into the studio, making music and creating it. So that was kind of my beginning.
When did you notice that the world of music was your thing and that this was moving forward?
The truth is that it all started as a game, I never thought about now doing an interview in Spain, for example. He did it more than anything for the love of music. It was also like it helped me vent, I used it as a tool to vent what I was feeling. So out of nowhere came the stages, studios and countries.
Of what you’ve already done, what has impressed you the most?
I think the first time I saw a very big stage, which was the Movistar Arena, that I opened the show for Karol G. It was literally my second show, in my life, and it was Movistar Arena and I remember being up there and seeing all the little lights and it was crazy. And I also saw my mother on the side and it was very exciting. So that was a moment that I remember with great love.
How do you feel it is to start standing out in a world as competitive as the music industry, where numbers are so important…?
I think it is very important to know what you want, to know what identifies you, what you like and also to try to find your sound. Obviously each one has their musical references, but finding your personality in the studio and not looking at the path of the one next to you, because each one goes at their own pace, each one’s turn at the time that has to be his turn and nothing, too Be kind of focused on your path. Yes, if you work and do it as intended, it will come to you. So I try to be on my own, not to look at what others are doing, not to compare myself and for my mental health as well, not to compare myself all the time. Sometimes it’s ugly, but nothing. Gain confidence and do a bit of therapy by looking in the mirror and getting to know yourself.
And speaking of references, who are your references?
Mmm, well, I love it Adele, For example. I am a big lover of voices and I think she has an incredible voice. I love Amy Winehouse, I have it tattooed on my leg. I love Justin Bieber. I love Kanye West. I think those are my references.
And what was it like getting it tattooed on your leg?
It’s just that I feel like I have a reconnection with Amy Winehouse. What’s more, I also have my favorite song of hers tattooed on my hand here. I feel like she was a bit eaten up by music and the industry and also suffered a lot for love. And well, then I also connect from that side.
And do you know any Spanish artists?
Okay, yes, Relays B, Delaossa, Lola Indigo, C Tangana, RosaliaI love Aitana. I love her ballads. You’re going to stay is incredible.
Would you like to collaborate with any of them?
Yes of course. I also try to make it genuine, that it happens because we either connect or because we like what the other person does. But yes, obviously, I love sharing music and making music with anyone, really.
Do you feel the need to do collaborations because it is what is most popular now?
No, I do it because I like it and luckily I have the possibility of collaborating with artists that I like, not only musically but as people as well. And I try nothing more than to have that motto, so to speak, to collaborate not only out of interest or because it serves, but also because we get along well and because it is a show.
What’s coming up in your project?
On February 14th I released an EP that I’ve been working on. Is called 0000, because nothing, I don’t know, every time it’s zero zero on the clock I say make a wish. And nothing, it is an EP that talks a little about the faces that love has, just as it can be very beautiful, also at times you are going to cry a lot and at times you are going to go crazy. And nothing, I tell it from my perspective and my experience, so I don’t think you will like anything.
Why are you releasing it on February 14?
I felt like, well, maybe a lot of people listen to love songs for lovers, but those of us who are alone. Something must be done for those of us who are alone too.
Do you feel melancholic or nostalgic on February 14?
I feel that artists are very queers and everything hits us much more. I don’t know if I get sad, but sometimes you need a little love, honestly. Yes, that’s nothing. But it’s just another day, yes.
Sometimes you need a little love, really.
— Luana
What has your first album meant? From hell to heaven, in your career?
I think that album was like my first step, I also wanted people to know me a little more, to know where I come from, what my upbringing is like, what my thoughts are like and nothing. I felt like it was like my intimate diary like this is who I am and obviously I’m going to evolve. Obviously we’re going to change and everything, but it was like my letter of introduction, so to speak. That’s why it is a very personal album that talks about my life, my house, my family. So nothing was how I want people to know me, what’s inside and well, later I’ll obviously change things, but that was a bit what I wanted to face.
What was it like doing the remix of your first hit with It will be my fault? What was it like choosing the artists?
The truth is that at first I didn’t have a remix in mind. Because, let’s say, it’s a very personal thing, I don’t know what. But over time artists, friends, such as Luck Ra and Seven Kayn, Lautaro Lopez, that I like, that I feel very identified in this. I feel like I can also say something in that song and nothing, the moment they asked it to me I said well, they feel identified and they also have big voices and each one had a different voice and a voice that I felt was going to be very good.
For example, Lautaro Lopez He is a person who has a very sweet voice. So I said, well, it can give sweetness to the song. Luck Ra He has a slightly more broken voice, so it can give him that kind of heartbreak. AND Seven Kayn which is the rockiest and darkest thing and could give it darkness. And he kind of felt that our energies were going to combine very well then. And well, that’s how it was and people loved it.
How do you see the urban movement in Argentina at the moment?
I think that very nice things are happening in Argentina. It’s like people are getting excited about making music, they’re coming together too. I see it well, I guess. Obviously it has its bad things, good things, like everything, but nothing. I think Argentina has a lot of talent, I also feel that a little more visibility is needed. And nothing, I think we could still be a little more united than we are, but there are a lot of talented people and a lot of good people too.
I think we could still be a little more united than we are
— Luana
Also what I like about Argentina. It’s like there is a lot of everything, there are many proposals, there are many genres, many mixtures and nothing. That’s good because everyone has their own personality.
I saw that you accompanied Lali on her tour. What was it like to meet her?
Yes, yes, with her yes. He was also able to meet her team, which is like his family, his mother, his sister. She is amazing. Of those of the artists I met. She was like the one who influenced me the most, because she is like super human, she wants to make you feel comfortable, that whatever you need is there. I am super grateful because she also opened the doors to me and shared with me her public, that this is a great responsibility and nothing. Also thanks to her I was able to sing for the first time in a stadium that was VĂ©lez, which was also something that was a dream, so I respect her a lot and I am very grateful.
You have also opened a Karol G show. Were you able to talk to her?
She’s an inspiration because she’s like look, I can do that too. Furthermore, in a world like Puerto Rico that has many men who are hard on reggaeton, because well, the school of reggaeton is there, that she has been able to enter that world there and stomp strong is admirable.
It was crazy to meet her. She is also a beautiful person and she is also very loving. I also met her sister. She also gave me the good one. She told me that she liked how I sang. It’s good when that happens to you, because you see it as a fan and you realize that they are people like everyone else and that we are all the same.
You see it as a fan and you realize that they are people like everyone else and that we are all the same.
— Luana
What artists do you think have changed the Argentine panorama?
I believe that Argentina is beginning to step strongly with what it was Devil Mode At that time, it was the creation of trap, because Neo, the teachers were very good and began to pave the way. After that they also came Tiago, Maria… I think that’s where it all started a little and that also thanks to the effort they made at that time, today there is also a little more visibility in Argentina
Duko too, I know him. He and cazzu They were the first artists to approach me and say welcome. And nothing, whatever you need we are here and I think that that is also what makes them half parents of everything, because they understand you and always come close to you. He knows you, that is, he knows the name of all the artists who come across you and he tells you your name. That’s like very important.
What can we expect from Luana in 2024?
Lots of music of all kinds. We have a lot of real music, of many genres. And nothing, every day it changes and maybe tomorrow something new will appear. I also want to make another album. So again lots and lots of music. So I also hope to be doing my own shows as I have never done my own show yet. So nothing, we aim for that.
